101 Design Standpoint

Design Standpoint for Stop Motion

My aim for this stop motion project was to create a body of work that shows the impact of the natural outside environment on design. Further to this, I wish to explore the importance of eco-friendly design as well as its use in today’s product design. My chosen major as Culture + Context allows me to show this standpoint through a brief evolution of product design from wood. Hitachi Ltd. produced a report on green productivity that argues “to establish a sustainable economic system, we must consider product manufacturing from the viewpoint of the relationship between products and the environment.” I agree with this standpoint as product sourcing and materials are an important consideration in the design process. The effects of using unsustainable materials have taken its toll on the natural environment. Rainforest Facts suggest that while the Earth’s land surface was 14% covered in rainforest, it now covers only 6% and is estimates that “the last remaining rainforests could be consumed in less than 40 years.” Whilst my stop motion project enforces the idea of using natural resources such as wood, I am opposed to consumption of materials without replenishing them. E.g. if a log of wood is used for furniture, another tree can be planted in its place as well as being a bio-degradable material, unlike plastics in which “global consumption of all flexible packaging, estimated at 12.3 million tonnes/year, estimates put global production capacity at 327,000 tonnes/year for related bio-derived materials.”

            The argument of eco-friendly design is a big issue impacting us today and one that corresponds with Culture + Context –social issues in design. This issue is particularly relevant today with the environmental climate we are in. Many designers have commendably been aware of this and incorporated it into their design. I think that promoting awareness for this issue is one of the biggest ways to promote change as well as our ideals about sustainability as well as minimising consumption.

Sources Cited:

Eco system quote:

Hitachi Ltd. (Year Unknown). Eco-Design Towards Green Productivity. Japan: Takeo Takagi. Retrieved from http://www.apo-tokyo.org/gp/e_publi/gsc/0307RES_PAPERSrev.pdf

Tree image:

Shadowmagick. (2011). Retrieved from http://trevillian.typepad.com/blog/2011/03/the-talliston-tree-the-all-pervasive-tree-of-life-the-motifs-of-the-world-tree-or-axis-mundi-appear-many-times-throughout.html

Rainforest quote:

Rainforest Facts. (1996). Retrieved from http://www.rain-tree.com/facts.htm

Plastic Quote:

Plastic News. (2012) Retrieved from http://www.plasticsnews.com/fyi-charts/index.html?id=1132774806

101 Stop Motion Inspiration

Storyboard stop motion inspiration ideas

References:
Youtube video -http://www.youtube.com/watch?v=hS1hw0uAxmM
Tree image -http://www.koneka.com/

101 Group Task Two

This is the 15second ad we made as the second of our group projects. It is also for the spot cleaning company.

Statement:

The intentions for this advertisement are to promote our company’s services. Our company 'Spot Cleaning Services' provides an array of cleaning specialties, with our forte being stain removal in clothing. We have a fantastic and skilful team who aim to provide fantastic service at an affordable price, it shouldn’t cost and arm and a leg to get a stain removed! Our short advertisement is simple yet effective, it uses nautical themes as well as a 1950s style to promote the cleaning company. We used a stop motion style to collaborate images that move in a way that is reminiscent of the 1950s style. Our “characters” are the same as those seen in other advertisements for our company (our poster). A girl is seductively sitting on a moving washing machine to represent clothes being cleaned. There are bubbles in the background, iconic with cleaning, as well as adding to the whimsical feel of our advertising campaign. The intentions of our advertisement are to be playful yet clear in getting across our services in the cleaning industry. We enhanced this idea with use of music of the 50s, which add to the upbeat feeling. This advertisement uses simple but clever construction to appeal as an authentic ad whilst remaining original in a modern age.

References:

Youtube song link: http://www.youtube.com/watch?v=SD2BEzxsDSg&feature=g-hist 

Shaun Proulx Media http://gayguidetoronto.com/tag/back-to-basics/
Asia ruhttp://www.asia.ru/en/ProductInfo/1297499.html

111 Joint Research Images

This task is called The Joint and requires us to create an abstract image that we draw as well as a model of this and photos. My joint is the neck + head joint

101 Stop Motion Storyboard

This is my first draft of a storyboard and some of the images I could include in it

This is my finalised storyboard. I decided to use a thin piece of wood for my final because its relevant to the ideas of my stop motion and using wood. I incorporated aspects of my film into the storyboard e.g use of playdough and multi-media. I made the images in an interesting composition and varying sizes.

101 Stop Motion Trial

This is a demo trial of my intended stop motion technique using plasticine/clay paste. I intend to do my stop motion film in this method, but it proved to be MUCH harder to use than I thought. I also want to refine and improve my camera technique so that it is smoother and more professional-looking.

101 Stop Motion Brainstorm

These are my slightly refined ideas before I start storyboarding

101 Initial Ideas Stop Motion

First Brainstorm for Stop Motion

101 Clip Brief + Group Brainstorm

Today we were giving the assignment brief for our new 101 project, The Clip - a stop motion film we make individually. We were in groups of our minors; industrial, media and, culture and context. As part of culture and context, our group brainstormed relevant social issues affecting design, these may possibly be some initial ideas that could be used for our clips.

171 Blog#4

Curatorial

Fluidity

Sabine Pollak 2012

Rhino plastic and thread

This form uses curvature as well as linear aspects to communicate a message of fluidity in its form. The form itself was crafted by the artist’s hand using thin thin-sheet rhino plastic and black and white thread, and was inspired by works of fellow artist William Crovello and photographer Jason Mena. Crovello’s work consists of fluid, crisp curvature, while in contrast Mena’s photography involves multiple linear layers of his structural subject. Pollak incorporates both of these ideas into her form resulting in a simple, yet elegant design. It has been said that “Jason Mena’s work entails a multi-faceted approach to contemporaneity that, drawn from conceptualism and minimalism, reveals the complexities and contradictions of the ever increasing urbanization of space.” (Creative Caribbean Network, para. 2). Pollak’s work showcases these minimalistic contemporary ideas through use of monochromatic colour as well as simplistic form and use of minimal materials. These materials intersect so as to show the linear thread lines interaction with the curved plastic. In this way is reflects Mena’s work which uses multiple linear interaction. In an article about Jason Mena’s work, Paul Virilio talks of “architecture thrown up by perception of the phenomena that surround” (Creative Caribbean Network, para. 1). this is clearly visible in his use of abstract contemporary photography, Pollak strips down this ideal to give a simplistic abstract interpretation in her work.

The form showcases design theory in its form showing balance as well as symmetry, these ideals are reminiscent of the Rococo art style movement which incorporates fluidity and curves. These ideas, in conjunction with the contemporary artist inspiration create a harmony that incorporates design history and contemporary design in one form.

Works cited:

3D Design Spring 2010. (2010). http://lexpagan.blogspot.co.nz/2010_01_01_archive.html

Art Facts. Net.  (2011). http://www.artfacts.net/en/exhibition/jason-mena-we-all-shall-play-in-the-ruins-300629/overview.html

Jason Mena at Luis Adelantado Gallery. (2010). Retrieved from http://www.creativecaribbeannetwork.com/page/13025/es

101 Group Task One

Branding

Company: Spot Cleaning Company -a cleaning service

1. Company: our company provides a cleaning service and specializes in apparel

2. Demographic: our demographic is (single) men aged twenty and older

3. Slogan: "Well hello sailor...got some dirty laundry?"

We decided on a 1950s pin-up style nautical theme that appeals to men

Images from:

Shaun Proulx Media http://gayguidetoronto.com/tag/back-to-basics/

Asia ruhttp://www.asia.ru/en/ProductInfo/1297499.html

111 Fluid Form Model Images

For my form, I tried to incorporate both the vertical features of Mena's work and the horizontal features in Crovello's work. The form had to include both fluid curves as well as a linear aspect. Using rhino plastic and thread i created plastic strips of varying sizes and used thread the sew them in curving layers on top of one-another. This was difficult given the thin nature of the thread and the sturdiness of the plastic. I used white thread to connect the two halves i had created and to make the stitches more subtle. After the basic form was created I went in, using white thread again, and sewed curving lines in between the plastic layer. I did this as a way of incorporating the curves as well as lots of thin delicate lines (like the ones in Mena's photo.) I like the effect it creates, with having just a single delicate line in the negative space in the form. Next I used black thread to create a single vertical line down the center of the form. I wanted a contrast again the white colours in the rest of the model. I think this black thread also balances the other threaded lines and creates more of an unusual feature, whilst creating the linear aspect of my model.


Here are some images of my final model: (the 1st and 4th images were my final chosen two)

111 Fluid Form Precedent Images

      

         

These are the precedent images I chose to base my final Fluid Form model. The first, left-hand one is by photographer Jason Mena, while the second image is of a sculpture by William Crovello. I really like the contrast between these two images and their use of linear and curvature. I like how abstract and messy-looking the architectural building looks, including its use of muted colour. The second image is a stark contrast, the bold white colour adds to  the simplicity of the curves and makes it look very contemporary. 

Images retrieved from: 

3D Design Spring 2010. (2010). http://lexpagan.blogspot.co.nz/2010_01_01_archive.html

Art Facts. Net.  (2011). http://www.artfacts.net/en/exhibition/jason-mena-we-all-shall-play-in-the-ruins-300629/overview.html

101 One Word Film

This is the final for my One Word Film, I had to restart many times but it is now put together, including with sound. I chose to go with the word 'Balance' and gave the animation a circus theme because for me the word balance has connotations with the circus. I settled on a simple font -very similar to the one in my original storyboard. Even though this is the simple default font, I chose to use it because I liked its simplicity and wanted the animation to speak for itself. 

all sound effects credited to: http://www.freesfx.co.uk/

101 Storyboard#3

I had trouble with transitioning for this storyboard as the letters continuously move around the stage.

101 Storyboard#2

This is a storyboard for the word fly. I like the inclusion of the word turning into a fly insect along with the buzzing sounds

101 Storyboard#1

This is my first storyboard -with the word 'Balance'. I like this word as it is simple but has strong physical connotations and reminds me of the circus